Shifting Sands: Post-COVID-19 Students’ Motivations for Tourism and Hospitality Education?
| dc.contributor.author | Mishra, Jitendra Mohan | |
| dc.date.accessioned | 2025-06-27T07:45:21Z | |
| dc.date.available | 2025-06-27T07:45:21Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Global tourism and hospitality education have witnessed a steady increase in student enrolment globally despite the inherent vulnerabilities, volatilities, and constraints. Till recently, the patronage of the tourism sector by governments as an employment sector and students’ aspiration to be part of the growing tourism sector could be underlined as primary drivers behind the surge in students’ enrolment in India, to be specific. However, the COVID-19 pandemic not only shook the industry but also brought about a drastic change in the trajectory of students’ enrolment in tourism and hospitality education, leading to plenty of institutions witnessing very few admissions. The imminent shift in students’ motivation/disinterest has raised questions about the sustainability of the program and the continued supply of quality manpower to the industry. The present study aims to bridge the knowledge gap by adopting a qualitative method approach to investigate changing students’ motivation and factors influencing the trend in students’ enrolment in the post-COVID-19 era. The study used self-structured open-ended questions with selected students and teachers representing all the countries’ regions. The inquiry continued until the data reached a level of saturation. The findings reveal a change in students’ motivation, negative perception of the industry, low salary structure, decreased corporate presence, and delicate career growth as the reasons for declined students’ enrolment. However, amidst changing industry dynamics and challenges, factors such as the affordability of the programs, job prospects, self-exploration, and international exposure remain pivotal motivations for Indian students to choose tourism and hospitality programs. The insights gained from the study are essential for educational institutions, teachers, instructors, and policymakers to plan the curriculum given the unfolding challenges to understand the needs of the students, understand the job market, and ultimately strengthen the landscape of tourism and hospitality and tourism education in the country. © Springer Nature Singapore Pte Ltd 2024. | |
| dc.identifier.uri | http://ctuap.ndl.gov.in/handle/123456789/77 | |
| dc.language.iso | en | |
| dc.title | Shifting Sands: Post-COVID-19 Students’ Motivations for Tourism and Hospitality Education? | |
| dc.type | Book chapter |
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